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How do you plan for future changes in search engine rankings? It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like. For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules. So knowing this how do we get ahead of the game? Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on? For me I will take the later…. and this is how it’s done…  We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones tha...

Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, MSN, or anywhere else. This article will outline what SEO is, how it works, and some unethical SEO methods that you should avoid. What is SEO? SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.  You see, when people use a search engine, they generally don’t look beyond the top 20 or s...

So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called “search engine optimization” and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, “sometimes less is more”.  Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.  This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and t...

Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.  Link Building for SEO On A New Site Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se. Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because...

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically. Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy ...

The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building. The Internet was bu...

Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords in your website. When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers. In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant. Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a site...

SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not , having your website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results.  SEO Guidelines – Thou Shall… Write your pages for people, not for search engines. It seems obvious, doesn’t it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called “”cloaking”, it’s unethical and another trick to avoid for high search engine rankings. Instead, focu...

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: “A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.” The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts. Update Your Site Updating your site is important when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google places significant value on how often your content is updated. The more often you update, the timely and relevant your site will appear to Google. In turn...

The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you. However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you? The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is. For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all. Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. That’s it. There is no long term benefit. The ads show for only as long as you pay fo...

A webmaster or website owner’s role or responsibilities do not end when the website he operates goes “live” and is now accessible by visitors online. There are a whole new set of responsibilities and functions that a website owner has to assume in order to make sure that his website continuously works perfectly and is able to fulfill its intended functions. Some of the responsibilities he has to assume include providing fresh content as much as possible, submitting the website to search engines and actively looking for reciprocal links in order to raise the ranking in search engines. One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website. A lot of not so good perceptions and negative effects arise from having a site that is riddled with broken links. In fact, broken links are plaguing so many websites that it is being considered as ...

A webmaster or website owner’s role or responsibilities do not end when the website he operates goes “live” and is now accessible by visitors online. There are a whole new set of responsibilities and functions that a website owner has to assume in order to make sure that his website continuously works perfectly and is able to fulfill its intended functions. Some of the responsibilities he has to assume include providing fresh content as much as possible, submitting the website to search engines and actively looking for reciprocal links in order to raise the ranking in search engines. One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website. A lot of not so good perceptions and negative effects arise from having a site that is riddled with broken links. In fact, broken links are plaguing so many websites that it is being considered as ...

The secret is out! That is, the secret law of attraction. The Secret, a film made only for DVD, a docudrama on the Secret Law of Attraction has had an impact that can be measured in millions, namely it cost millions to produce, influenced millions, and made millions of dollars in profit. Those who got the message, tried it out, proved it for themselves, and wrote emotionally-charged testimonials that fill the official website of The Secret. Those who did not, claimed it was an extravagant celluloid marketing campaign with no substance. Overnight experts emerged in influential magazines and periodicals to proclaim it dangerous, misleading, and more magical thinking than the naive general public could handle. Does it really work? My own humble opinion is that it works like nothing before ever has in my life. When I read testimonials about it on the official website and on numerous other websites that also talk about the secret law of attraction, I nod in agreement. I’m even willi...

Your muscles ache from a good stretch. This is quite normal and is part of the process. Stretching has seemingly been with us and particular with athletes since the beginning of time. A very key point to good stretching is to hold the stretch for at least seventeen seconds. This is a pearl of wisdom gleaned from a ballet teacher a few years back. She said that any stretch under 17 seconds was just not effective. The 17 second rule is exceeded in the high intensity Bikram’s yoga where stretches are held for about 30 seconds. Don’t forget the high level of heat that is used in Bikram’s to extract that last little bit of stretch out of your muscles. An interesting twist that is not necessary to gain benefits from stretching. But, it can’t hurt, right? So what kind of benefits can you expect from stretching? That’s an easy one. Have you ever seen the movie, Blood Sport? Did you know that Frank Dux could truly stretch his body to the extreme. The ac...

Yoga, and the benefit of yoga, is generically defined as a Hindu discipline that helps unite the body and mind. Aimed at achieving a state of perfect spiritual insight and tranquility, it is practiced in the West most commonly as physical exercise practiced as part of the discipline. The benefit of yoga practice is nothing new. It has been recognized for many years as the perfect discipline to help one achieve tranquility, better health, and longer life.  Many people view the benefit of yoga as some weird discipline that involves yogi’s contorted in unnatural positions, doing strange acts of the body, and living on a mountaintop somewhere in India. I personally remember a television documentary many years ago featuring a yogi that had his tongue split, using it to clean his sinus cavities! Anyone interested in yoga has probably also seen images of yogi’s supporting great weight with their genitals. In this modern age, much has been learned about the benefit of yoga....

Yoga positions for beginners are so easy to learn. If you have not experienced any yoga session or have not seen one, that is not a problem.  Practitioners have talked about the unification of the mind, body and spirit. They claimed that this will be acquired through the practice of yoga exercises and techniques.  If it is your first time to hear of yoga, you will of course wonder how these exercises are done and how it looks like. Since you are a beginner, you will also definitely ask what kind of positions will be best for you.  Yogis have believed that the mind and the body are bonded into a unified structure. This belief has never failed and changed through time. Yoga has extensively performed an amazing procedure of healing oneself through harmony. This can be successfully done if you are in a proper environment.  With the great effects of yoga, the doctors have been convinced that yoga has some therapeutic results and can be recommended for people who have ...

How to Check an eBay Seller’s Reputation (and Why You Should Do It). When you buy something from an eBay seller, you are giving them your money and hoping that you will get something in return. However many guarantees of safety eBay might make to you, nothing is certain: if you just give your money to scammers all the time without doing any checks then the chances are you won’t get all of that money back. That’s why you should always check the seller’s reputation, or ‘feedback rating’. This is a quick and easy-to-read summary of their history as an eBay seller, which gives you some idea of whether or not you should trust them with your money. Buying anything is a calculated risk: you want to minimise that risk. How to Check Feedback Ratings. On each item’s description page, there is a box in the top-right hand corner about the seller, with the title ‘Seller information’. This contains the seller’s name, their feedback score...

Your reputation as a buyer (or ‘feedback rating’) is the most important thing people see when they deal with you on eBay. It is on the basis of this little number that they will decide whether they can trust you or not. Each time you buy or sell something on eBay, people can leave feedback for you, and you can leave feedback for them. This feedback can be positive, negative, or neutral, along with a comment. Your feedback rating, then, is worked out using a very simple sum: the number of positive feedback comments people have left for you, minus the number of negative ones. This means that someone with a feedback rating of 28, for example, might have 30 positive ratings and 2 negative ones. If you are a considerate buyer, then you should find that positive feedback will just appear next to your username, without you needing to do anything. If you want to help it along, though, there are a few things you can do. Always leave feedback for others: People will feel an obligat...