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How do you plan for future changes in search engine rankings? It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like. For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules. So knowing this how do we get ahead of the game? Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on? For me I will take the later…. and this is how it’s done…  We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible…. here is a list doma

Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, MSN, or anywhere else. This article will outline what SEO is, how it works, and some unethical SEO methods that you should avoid. What is SEO? SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.  You see, when people use a search engine, they generally don’t look beyond the top 20 or so results. If you want to make any money

So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called “search engine optimization” and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, “sometimes less is more”.  Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.  This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being man

Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.  Link Building for SEO On A New Site Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se. Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because the

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically. Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evalua